David Jones' season launch 2010
October 6th 2010 09:22
Original Creative Writing:
Link: www.davidjones.com.au
WELCOME HOME - DAVID JONES
SPRING SUMMER 2010 FASHION LAUNCH
TUESDAY 3RD AUGUST 2010
GUEST AMBASSADORS
CATHERINE MCNEIL, ABBEY-LEE KERSHAW, NICOLE TRUNFIO,
ALEXANDRA AGOSTON
Celebrating the greatest collection of Australia's leading brands, this season saw David Jones proudly welcome the Summer 2010 National Fashion Launch back home to it's flagship Elizabeth Street store in Sydney.
Guest made their way through six floors of the greatest portfolio of Australian and international brands - arriving at the famous David Jones 'on seven' space which was completely transformed into a chic, French style salon adorned with hundreds of roses in blush and nude tones including - the polar, faith, trust and amnesia varieties.
Glamorously set amongst the mirrored, deco architecture of David Jones' heritage building guests experienced an intimate at home style show bringing them closer to the fashion and the runway than ever before.
The Models
This season the David Jones runway featured the most impressive line up of Australian models to launch the new season. Internationally renowned catwalk sensations Abby-Lee Kershaw, (linked above) Nicole Trunfio, Catherine McNeil and Alexandra Agoston were joined by other high profile Australian models linked here; Samantha Harris, Stephanie Carta, Louise Van der Vorst, Sarah Stephens and Allegra Carpenter who all walked exclusively for David Jones.
The Designers
Australia's leading designers and members of the David Jones Fashion Family, including: camilla and marc, Akira, Alex Perry, Alannah Hill, Bianca Spender, Calibre, Carla Zampatti, Collette Dinnigan, Easton Pearson, Fleur Wood, Ginger & Smart, Lisa Ho, sass & bide, Scanlan & Theodore, Thurley, Trelise Cooper, Willow, Jets and Zimmermann.
Marking their first season at David Jones, brother and sister design duo camilla and marc opened the show with their signature looks of luxe fabrications, clean tailoring and modern silhouettes setting the scene for the polished, sophisticated and high fashion runway show. Celebrating the depth of brands and fashion signature to David Jones, the closing featured a special composition of nude and blush tone looks from David Jones' leading designers.
The Guest List
350 VIP's, celebrities, designers, media and Australian identities.
The Show Styling
With more than 180 outfit changes on 38 of Australia's leading models, Kelvin Harries brought the Spring Summer fashion to life with intricate styling and bold statement accessories.
The Show Make Up
Exclusively for the David Jones Summer 2010 Fashion Launch, shu uemura 'International Make-Up Director', Uchiide-San travelled from Japan to direct the show make-up.
Uchiide-San headed up a carefully selected, elite group of ten shu uemura make-up specialists who worked their magic bringing the incredible looks to life. From 4am, the shu uemura team practiced the shu uemura intricate make-up application technique for 6 hours involving over 1000 brush strokes. Three 'mode' make-up looks - 'Bold Beauty', 'Romance is Back' and 'Youthful Edge' were created exclusively for the David Jones runway. Inspired by the intense colours of the Australian Summer, custom made 'gold space twist' lashes captured the 'Youthful Edge' make-up look, creating an ultra-feminine expression, with a glistening, sun-kissed finish.
The Show Hair
Under the creative direction of Darren Borthwick this season saw a mix of three distinctive, yet effortlessly chic looks including sleek ponytails, romantic braiding, and deconstructed top- knot buns.
The Food
A champagne brunch by renowned chef Guillaume Brahimi directly followed the runway show.
Guests sipped on Veuve Clicquot Rose as they enjoyed a delicious menu signature to Guillaume including a trio of sashimi, mini brioche with smoked salmon, cucumber and fresh horseradish cream, chicken waldof sandwich, Guillaume's sausage rolls with truffle and pissal adiere of tomato with fresh goats curd. For something sweet there was a delicious selection of salted caramel, passionfruit jelly, mini strawberry tart and rose petal macaroon.
SPRING SUMMER 2010 FASHION LAUNCH
TUESDAY 3RD AUGUST 2010
GUEST AMBASSADORS
CATHERINE MCNEIL, ABBEY-LEE KERSHAW, NICOLE TRUNFIO,
ALEXANDRA AGOSTON
Guest made their way through six floors of the greatest portfolio of Australian and international brands - arriving at the famous David Jones 'on seven' space which was completely transformed into a chic, French style salon adorned with hundreds of roses in blush and nude tones including - the polar, faith, trust and amnesia varieties.
Glamorously set amongst the mirrored, deco architecture of David Jones' heritage building guests experienced an intimate at home style show bringing them closer to the fashion and the runway than ever before.
The Models
This season the David Jones runway featured the most impressive line up of Australian models to launch the new season. Internationally renowned catwalk sensations Abby-Lee Kershaw, (linked above) Nicole Trunfio, Catherine McNeil and Alexandra Agoston were joined by other high profile Australian models linked here; Samantha Harris, Stephanie Carta, Louise Van der Vorst, Sarah Stephens and Allegra Carpenter who all walked exclusively for David Jones.
The Designers
Australia's leading designers and members of the David Jones Fashion Family, including: camilla and marc, Akira, Alex Perry, Alannah Hill, Bianca Spender, Calibre, Carla Zampatti, Collette Dinnigan, Easton Pearson, Fleur Wood, Ginger & Smart, Lisa Ho, sass & bide, Scanlan & Theodore, Thurley, Trelise Cooper, Willow, Jets and Zimmermann.
Marking their first season at David Jones, brother and sister design duo camilla and marc opened the show with their signature looks of luxe fabrications, clean tailoring and modern silhouettes setting the scene for the polished, sophisticated and high fashion runway show. Celebrating the depth of brands and fashion signature to David Jones, the closing featured a special composition of nude and blush tone looks from David Jones' leading designers.
The Guest List
350 VIP's, celebrities, designers, media and Australian identities.
The Show Styling
With more than 180 outfit changes on 38 of Australia's leading models, Kelvin Harries brought the Spring Summer fashion to life with intricate styling and bold statement accessories.
The Show Make Up
Exclusively for the David Jones Summer 2010 Fashion Launch, shu uemura 'International Make-Up Director', Uchiide-San travelled from Japan to direct the show make-up.
Uchiide-San headed up a carefully selected, elite group of ten shu uemura make-up specialists who worked their magic bringing the incredible looks to life. From 4am, the shu uemura team practiced the shu uemura intricate make-up application technique for 6 hours involving over 1000 brush strokes. Three 'mode' make-up looks - 'Bold Beauty', 'Romance is Back' and 'Youthful Edge' were created exclusively for the David Jones runway. Inspired by the intense colours of the Australian Summer, custom made 'gold space twist' lashes captured the 'Youthful Edge' make-up look, creating an ultra-feminine expression, with a glistening, sun-kissed finish.
The Show Hair
Under the creative direction of Darren Borthwick this season saw a mix of three distinctive, yet effortlessly chic looks including sleek ponytails, romantic braiding, and deconstructed top- knot buns.
The Food
A champagne brunch by renowned chef Guillaume Brahimi directly followed the runway show.
Guests sipped on Veuve Clicquot Rose as they enjoyed a delicious menu signature to Guillaume including a trio of sashimi, mini brioche with smoked salmon, cucumber and fresh horseradish cream, chicken waldof sandwich, Guillaume's sausage rolls with truffle and pissal adiere of tomato with fresh goats curd. For something sweet there was a delicious selection of salted caramel, passionfruit jelly, mini strawberry tart and rose petal macaroon.
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David Jobling
