MTV Networks Australia and TV1 launch joint sales house
May 21st 2010 06:33
Original Creative Writing:
sales house
Link: www.mtv.com.au/
MTV Networks Australia and TV1 launch joint sales house
In a major development for the media sales landscape, MTV Networks Australia and TV1 have joined forces to create a 50/50 joint venture that will deliver a stronger, fully integrated, multi-platform sales network with 20 channels on the Foxtel and Austar platforms and more than 40 websites.
The combined sales house will represent on air and online MTV Networks Australia brands including MTV, MTV Classic, TMF, Nickelodeon and Nick Jr, mtv.com.au, neopets.com and shockwave.com (all currently represented internally by MTV Networks Australia) - as well as channels including TV1, SCI FI Channel, Movie One and Two, Movie Extra, Movie Greats, Family Movie Channel, World Movies, Stvdio, CNBC, Starpics 1, Starpics 2, Starpics HD and Aurora (all currently represented by Full Circle Media, a JV between TV1 and Full Circle Holdings).
The sales house will have access to a greater share of Australian TV and premium online advertising markets through its increased portfolio of channels spanning the full spectrum of adult, youth and kid audiences, major online destinations and world-class digital and creative expertise.
TV1 has agreed with Full Circle Media co-owner Full Circle Holdings to merge Full Circle Media into the sales house. The joint team will be located at MTV's offices in Sydney and Melbourne. Full Circle Media founder and long-time industry executive Brian Gallagher has been appointed CEO of the new company.
Sharb Farjami, formerly VP, Ad Sales, MTV Networks Australia & New Zealand will become National Sales Director, reporting directly in to Gallagher.
The joint venture, said Gallagher, redefines and lifts subscription TV advertising sales. "This gives us an even more competitive position against free-to-air networks. It's an era of evolving media and with our new structure we are uniquely positioned to make a real impact in the new world of marketing," he said.
"And by ramping up our offering with deeper resources, our advertisers and brand partners will have greater access to even more creative ideas and individual solutions".
Dave Sibley, MD, MTV Networks Australia & New Zealand said that the joint venture's stakeholders including Viacom, CBS Studios International, NBC Universal and Sony Pictures Television would give the company enormous depth.
He commented: "Whilst the company was borne out of being nimble and responding to advertiser needs in a changing landscape, it will also benefit from having direct access to some of the world's largest media organisations."
"This is a dynamic partnership that will leverage content heritage, brand value and increased scale for advertisers and drive more attention - and dollars - into the subscription TV environment." Commented TV1 CEO Peter Hudson:
"It's a landmark move and everyone involved is incredibly excited about the opportunities that lie ahead." The joint venture sales house will be operational from Monday May 24 with the company trading from July 1.
A formal name for the joint venture will be announced in due course.
About MTV Networks Australia
MTV Networks Australia is a 24 hour music and entertainment network. In Australia, the multi-platform operation comprises MTV, MTV Classic and TMF (The Music Factory).
The network also operates kids' brands Nickelodeon (also Astra 'Channel of the Year') and Nick Jnr. MTV Networks Australia is broadcast via Foxtel, AUSTAR (basic) and Optus: MTV - channel 124/MTV Classic - channel 810/TMF - channel 812 /Nickelodeon - channel 701/ Nick Jr - channel 703.
In addition to showcasing local and international artists, the network also houses a portfolio of 22 digital brands and is the home of first-run international content including The Hills, The City and Nitro Circus.
MTV is also Australia's leading provider of mobile video content. MTV Networks is the largest television network in the world and a leading creator of content across all platforms. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B)
About the TV1 General Entertainment Partnership
The TV1 General Entertainment Partnership is owned by CBS STUDIOS INTERNATIONAL, NBC Universal and Sony Pictures International Television and operates TV1 and the SCI FI Channel in Australia.
TV1
TV1 is the home of television's greatest hits and one of Australia's favourite destinations on subscription TV. Its line-up of critically acclaimed, award winning shows include 30 Rock, The Office, Seinfeld, Frasier and House.
Add to this the powerhouse dramas of NCIS and Law & Order, along with all your favourites - Bewitched, The A Team, The Nanny and more. TV1 mixes the current and the iconic, giving viewers the perfect combination of the most loved, funny, clever and dramatic shows on television.
SCI FI
Where imagination lives. The SCI FI channel is at the forefront of cutting-edge programming, delivering the latest, exclusive Australian premieres, as well as much loved sci-fi greats. Stargate Universe, Warehouse 13, Eureka, Sanctuary and in the QUBE will keep you wanting more, as will the original Star Treks and Stargates and popular sci-fi including Buffy, Charmed and Medium.
Your SCI FI adventure will be bolder, stronger, faster and more intense than you've ever experienced before.
In a major development for the media sales landscape, MTV Networks Australia and TV1 have joined forces to create a 50/50 joint venture that will deliver a stronger, fully integrated, multi-platform sales network with 20 channels on the Foxtel and Austar platforms and more than 40 websites.
The sales house will have access to a greater share of Australian TV and premium online advertising markets through its increased portfolio of channels spanning the full spectrum of adult, youth and kid audiences, major online destinations and world-class digital and creative expertise.
TV1 has agreed with Full Circle Media co-owner Full Circle Holdings to merge Full Circle Media into the sales house. The joint team will be located at MTV's offices in Sydney and Melbourne. Full Circle Media founder and long-time industry executive Brian Gallagher has been appointed CEO of the new company.
Sharb Farjami, formerly VP, Ad Sales, MTV Networks Australia & New Zealand will become National Sales Director, reporting directly in to Gallagher.
The joint venture, said Gallagher, redefines and lifts subscription TV advertising sales. "This gives us an even more competitive position against free-to-air networks. It's an era of evolving media and with our new structure we are uniquely positioned to make a real impact in the new world of marketing," he said.
"And by ramping up our offering with deeper resources, our advertisers and brand partners will have greater access to even more creative ideas and individual solutions".
Dave Sibley, MD, MTV Networks Australia & New Zealand said that the joint venture's stakeholders including Viacom, CBS Studios International, NBC Universal and Sony Pictures Television would give the company enormous depth.
He commented: "Whilst the company was borne out of being nimble and responding to advertiser needs in a changing landscape, it will also benefit from having direct access to some of the world's largest media organisations."
"This is a dynamic partnership that will leverage content heritage, brand value and increased scale for advertisers and drive more attention - and dollars - into the subscription TV environment." Commented TV1 CEO Peter Hudson:
"It's a landmark move and everyone involved is incredibly excited about the opportunities that lie ahead." The joint venture sales house will be operational from Monday May 24 with the company trading from July 1.
A formal name for the joint venture will be announced in due course.
About MTV Networks Australia
MTV Networks Australia is a 24 hour music and entertainment network. In Australia, the multi-platform operation comprises MTV, MTV Classic and TMF (The Music Factory).
The network also operates kids' brands Nickelodeon (also Astra 'Channel of the Year') and Nick Jnr. MTV Networks Australia is broadcast via Foxtel, AUSTAR (basic) and Optus: MTV - channel 124/MTV Classic - channel 810/TMF - channel 812 /Nickelodeon - channel 701/ Nick Jr - channel 703.
In addition to showcasing local and international artists, the network also houses a portfolio of 22 digital brands and is the home of first-run international content including The Hills, The City and Nitro Circus.
MTV is also Australia's leading provider of mobile video content. MTV Networks is the largest television network in the world and a leading creator of content across all platforms. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B)
About the TV1 General Entertainment Partnership
The TV1 General Entertainment Partnership is owned by CBS STUDIOS INTERNATIONAL, NBC Universal and Sony Pictures International Television and operates TV1 and the SCI FI Channel in Australia.
TV1
TV1 is the home of television's greatest hits and one of Australia's favourite destinations on subscription TV. Its line-up of critically acclaimed, award winning shows include 30 Rock, The Office, Seinfeld, Frasier and House.
Add to this the powerhouse dramas of NCIS and Law & Order, along with all your favourites - Bewitched, The A Team, The Nanny and more. TV1 mixes the current and the iconic, giving viewers the perfect combination of the most loved, funny, clever and dramatic shows on television.
SCI FI
Where imagination lives. The SCI FI channel is at the forefront of cutting-edge programming, delivering the latest, exclusive Australian premieres, as well as much loved sci-fi greats. Stargate Universe, Warehouse 13, Eureka, Sanctuary and in the QUBE will keep you wanting more, as will the original Star Treks and Stargates and popular sci-fi including Buffy, Charmed and Medium.
Your SCI FI adventure will be bolder, stronger, faster and more intense than you've ever experienced before.
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David Jobling
