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Populuxe

September 28th 2009 04:31
Original Creative Writing:
Populuxe - ceramic sculptures by Simone-Clare Hede

Opens 6:00pm, Wednesday October 14
Concludes Friday October 23
Guest speaker: Hon John Hill MP, Minister Assisting the Premier in the Arts

Nexus Multicultural Arts Centre
Corner North Terrace and Morphett Street, Adelaide





Adelaide based ceramic artist Simone-Clare Hede presents her first solo exhibition of handbuilt works at the Nexus Multicultural Arts Centre.

Titled Populuxe, the exhibition showcases a total of ten new works made from clay, each created to examine the consumerist trends that began in America with the dawn of television in the 1950s.

The term Populuxe was coined by American author Thomas Hine, as a means of expressing populism, popularity and luxury. This synthetic word reflects the boom of the mass-consumer culture experienced in America in the decade between 1954 and 1964, Simone-Clare says. It is a contradiction in terms, as low-cost consumer goods were also perceived as being stylish or highly fashionable. Television was the catalyst behind this massive growth in consumption and it continues to be a powerful influence in modern society.

Simone-Clare's latest body of work reflects this notion, with ceramic vessels depicting consumers glued to the television screen in a zombie-like trance, wall-mounted vintage automobiles and colourful TV sets featuring grotesque versions of commercials common to the 1950s. Her work is highly decorative, with a complicated mix of imagery and techniques involving under-glaze decoration and the development of computer altered ceramic decals.


Simone-Clare's striking hand-built ceramic work was featured earlier this year in the 2009 Helpmann Academy Graduate Exhibition at the Adelaide Fringe Festival. Populuxe has been supported by a Helpmann Academy grant.



The Helpmann Academy for the Visual & Performing Arts assists emerging artists to make the leap into professional practice, by providing a range of programs and opportunities including exhibitions, awards, grants, mentorships and international exchanges. The seven partner schools that make up the Academy are the Adelaide Centre for the Arts and Vizarts O'Halloran Hill (tafeSA); Adelaide Central School of Art; Elder Conservatorium of Music (University of Adelaide); Flinders Drama & Screen Production (Flinders University) and South Australian School of Art (UniSA).
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